The Blogging Council

And finally arrives the council for organisations using corporate blogging as a tool for interacting with customers/employees.
Developed as a forum specifically for corporates who blog, members already include-
AccuQuote,Cisco,The Coca-Cola Company,Dell,Gemstar-TV Guide,General Motors,Kaiser Permanente,Microsoft,Nokia,SAP,Starwood Hotels and Resorts,Wells Fargo.

The Blog Council is a community for official corporate blogs and bloggers that represent major global corporations.

Their mission is to address the unique needs of blogging in a corporate environment. It exists as a forum for executives to meet, share tactics and advice, and develop best practices. The Blog Council is here to help create:

Best Practices: Promoting corporate blogging excellence through best practices, standards, and training.
Community: Providing networking and partnering opportunities for leaders of the corporate blogging movement.
ROI: Developing metrics programs that help deliver measurable ROI from blog activities.

Let's hope this emerges as a structured location to understand corporate blogging objectives, outcomes and benefits...Looks like the first place these big corporates have come together to share their corporate blogging activities.