Sat through a very interesting lecture by Bethany Cheney, the Marketing head, U.S.A. of Techtribe-an online community established courtesy Web 2.0. She spoke on
" Building the Brand of a Leader" and brought out how increasing visibility, networking appropriately and developing charisma were the key ingredients to a successful image building exercise, which inturn would be very useful for individual growth and success.
Her interesting observation that 'there are only six degrees of separation' highlighted the power of networking and how connectivity can be established between total strangers to accrue benefits for the others. Web2.0 in turn has opened a plethora of options to leverage this understanding of networking to build relationships.
These online communities have been setup for developing contacts with other people as well as sharing information and knowledge for growth,as also forge vital business associations. A valuable outcome of this new phenomenon is that senior corporate honchos, who could be well established names in their respective domains can service the community by functioning as mentors to the youth.The youth in turn can have the dual advantage of developing rapport with established industry names, as well as gain vital information through participation...
Monday, January 29, 2007
Web2.0, Networking and Image Building
Posted by Vandana Ahuja at 1/29/2007
Labels: Brand Building, Business Networking, Internet Marketing, Marketing, Online communication, Online communities, Relationship Management, Social networking, The collaborative web, Web 2.0
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