The latest addition to corporate blogs in India, after Infosys ,Tata Interactive Systems Ltd., Cleartrip.com and Frito Layis the Indian auto giant Mahindra and Mahindra.
Named the Mahindra Universe, the blog revolves around 4 thought processes-
With respect to Customer Centricity, the blog says-
Mahindra aims for a long-term engagement with its customers and encourages customer loyalty and advocacy by responding to their changing needs and expectations speedily, courteously and effectively. Engaged customers ensure a business of sustained and profitable growth.
With about 30 posts in a 3 month time span, it will be interesting to follow the usage of the blog by the organisation.