Social networking and the collaborative environment

An interesting post by Eric Kintz, CMO, HP to take a look at Facebook's marketing potential.Early explorations for facebook's potential for marketing

How facebook's integrated collaboration environment could be a one-stop shopping avenue is described best in The Teenybopper Network by Andrew Mc Afee, Associate professor, Harvard Business School. His description of Facebook as collaborationware that spreads like wildfire and what exactly motivates people to get involved with this technology facilitated network building -"The desire to be popular and make friends" sums up the concept behind the ever increasing numbers on these social networks.
Also,
Facebook now open to enterprising developers talks about the innumerable applications being offered to developers to customise facebook to needs of the enterprise.

Another interesting post at the Gilbane Group Blog Facebook and enterprise 2.0 throws up kindof unexpected results. On a query on which collaboration technologies youngsters would use over the next 2 years in their jobs, email emerged at the top of the list. This was fairly acceptable considering that email is the primary source of interaction ad formal data communication in any enterprise today, but the tremendously low expected usage of blogs/wikis and a networking platform like facebook was a departure from the current picture emerging with the increased usage of these networking platforms.After all, appearances are deceptive!!