Saturday, August 04, 2007

Brand Monitoring Solutions and Corporates

Following my post on Building Brand Equity through Social Media my feedburner stats showed an incoming link from a Brand Monitoring Tool from Unilever.

As Consumer generated media, thanx to the interactive and engaging web, raises issues with respect to brand vulnerability, it is increasingly important for organisations to have mechanisms to manage their brands and respond to consumer dialogues. If companies fail to do so, others will, and in the process also create oppotunities for brand damage.

A case in point here is 'Activestandards', an automated brand monitoring tool, created by Magus, for Unilever to manage it's brand standards across it's global web presence.

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