Monday, March 17, 2008

Brands and Social Media

Gaurav Mishra of Gauravonomics has compiled a list of Marketing, Social Media and Public Relations Blogs in India. Thanx Gaurav, for including my blog in the list!!!

Gaurav's post on why brands should embrace social media is apt-As he says,
Very soon, social media will be the only cost effective way to reach consumers, courtesy the decreasing cost of consumer engagement through this medium.

My take on this-
Social media helps build brand equity like never before..building the most valuable assets of the firm by adding to consumer knowledge by granting the average consumer ease of access and the ability to engage via an interactive medium.
This creates meaningful brand encounters, thereby deepening consumer brand relationshps and influencing consumer perceptions.

A case in point has been Unilever.As Unilever makes it to the no.1 position as the digital marketer of the year 2008, it is interesting to note that the campaign under discussion is for the brand called Suave. Unilever takes advantage of social media by using a neat online community called in the motherhood.The webisodes based on the personal lives of the community members obviously touch a chord with the consumer base.

All the best Gaurav...for achieving your dream of becoming the next marketing guru.(Gaurav is an Assistant General Manager (Brand Head Indica) at Tata Motors.)

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