Over 35 examples of organisations using social media to build consumer engagement
35+ Examples....
Apple, Kodak and Sony are other corporates which could have made it to the list.
Sunday, August 17, 2008
Corporate 2.0
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5 comments:
Thanks, Tom from Kodak here. We have been blogging since September of 2006 and also use Twitter, facebook, YouTube, flickr, del.ici.ous, and i-Tunes for podcasts I think I would agree with your assessment that we should be on that list! ;-) Cheers, tom
Apple isn't exactly into Corp blogging right? It just started the Mobile ME blog quite recently and to alleviate the grieved customers :) so why do you think they should be on that list??
Dear Priyanka,
A corporate blog is just an online space which a company uses to put forward their point of view while hoping that consumers will be subscribing/gaining access to the organisational point of view.For all practical purposes the Apple endeavour had the makings of a corporate blog-one with lesser no. of interactive features.
Corporate blogging is fast emerging as a consumer redressal and engagement tool as well!!!
Ya but they have now actually shut down the blog! "Corporate blogging is fast emerging as a consumer redressal and engagement tool AS WELL!!!"
But in Apples case it was ONLY used as a consumer redressal tool.
I don't deny that it was still a good initiative to take under the circumstance of the mobile me's technical faults! But I frankly don't see it at par with other corporate blogs which are a long term initiative and hence they would require a different strategy behind them. So I just don't think that they can be put together.
:) I don't know if I sound to boisterous but just trying to discuss and thus understand your post.
Dear Priyanka,
Apple's corporate blog ending up as a lame attempt is no secret..it had come under scrutiny and criticism from several quarters. Absence of the 'comments ' feature and the anonymous posts obviously were too big aspects to be ignored. However, the objective behind the endeavour which was to address unhappy consumers cannot be ignored.
'Engagement with a consumer can occur as early as when a consumer consumes content generated about a product or service.'
With respect to Apple's attempt making it to the list, well at the end of a day it was an Apple foray into the world of corporate social media!!! It's inability to survive and for that matter the status of a few other corporate social media endeavours over the upcoming days is a matter of another discussion.
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