Corporate Blogging and Infosys

Infosys has a corporate blog, “ Think Flat’ launched in 2006, after CEO Nandan Nilekani had discussions with Stephen Pratt, Head of its Consulting unit. Contributors include infosys board members, unit heads and executives.

In the words of Nandan M. Nilekani, “ You can’t run companies the old fashioned way anymore.The new challenge facing companies is a combination of demographics, emerging economies, globalization, technology, flat world and regulation” With this thought in mind, Infosys launched Think Flat( Source:http://thinkflat.infosys.com)

Infosys exceedingly believes that there existed a role for a trusted partner who could provide advice, guidance, consultation to help customers make a transition. Hence there existed a huge potential for commencing a dialogue with the clients, instead of simply sharing the perspectives of several of its senior executives, thereby lending greater credence to the thoughts behind Infosys.This thought process gave birth to the Corporate Blog- Think Flat

The blog increasingly talks about the concept of a flat world and discusses strategies on winning in a Flat world. Thomas. L. Friedman's paper on 'The World is Flat' made interesting reading. as he focussed on how a series of technological developments have contributed to globalisation and hence the concept of a flat world, his take on Globalisation 3.0 highlighted how the collaborative web had allowed individual's to work on a global scale.

As he talked about 'Flattening Technologies' , a couple of them were very relevant in changing the workplace climate and contributing to the evolution of workplace habits and relationships. Flattening Technology no.6 where he talks about Uploading and the impact of Open Sourcing, Blogging and finally Podcasting, is indicative of how web 2.0 has affected the typical corporate ambience.

His take on Flattener no. 10 where he says that VoiP, file Sharing and Wireless have put all the collaborative technologies on steroids is very true as these new technologies have provided such an ease to data-sharing that it has clearly changed workplace relationships from exclusive vertical ones to horizontal inclusive ones.

Truly web 2.0 has changed the environment in a typical workplace and also contributed to newer virtual relationships, between employees, between organisations and prospective clients, between organisations and current clients, between employees and management etc. etc. etc.