Wednesday, April 25, 2007

Eric Kintz's response to Corporate Blogging and CRM

As i pursued my quest on Corporate Blogs as a tool for CRM, I decided to query a few writers behind these blogs...Response from Eric Kintz, CMO, Hewlette Packard, to my query on Corporate blogging as a tool for CRM

“As HP is substantially into corporate blogging (am an avid reader of these blogs), do u think it has been successfully able to levearage these blogs from a CRM point of view?Vandana”

“I think that blogging is still unproven, but is a great way to provide a personalized dialogue with customers. The vast majority of my readers are HP customers and they have through my blog a personal interaction and personal dialogue about what HP is trying to accomplish in the marketing space. Eric”

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