Abhijit Bhaduri at the Frito Lay Blog sent me an interesting link on an article on Blogging which appeared in Asia Times in HongKong.Indian Firms enter the BlogosphereThanx Abhijit...
Saturday, April 28, 2007
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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 India License.
A collection of thoughts on the collaborative web, Corporate Blogging, emerging trends and their impact on Marketing and e-CRM.....
Publications
- Consumer Segmentaion using Corporate Blogs
- Corporate Blogs as eCRM tools-Building Consumer Engagement through Content Management
- CRM in a Web 2.0 world-Using Corporate Blogs for Campaign Management
- Driving loyalty in a virtual world-building participation and harnessing collaborative intelligence
- Got Quoted in Emerald:E-marketers seek higher peeks!
- Using Corporate Blogs for Interactive Marketing and CRM
About Me
- Vandana Ahuja
- A Visiting Faculty at Jaypee Institute of Information Technology University, Noida. Interest areas-Researching the contribution of Web 2.0 to Marketing and CRM.Focus area-Use of Corporate Blogs for Marketing, Branding and managing customer relationships.
Member-Advisory Council 2008
Customer Think-The Global Thought Leader in Customer Centric Business strategy
Publications at Customerthink
- RESEARCH PAPER: Improving corporate blog interactivity for increased brand communication
- Customer Intelligence for Sales, Marketing and CRM using blogs
- ARTICLE:Blogs as marketing campaigns-Influencing and mining consumer sentiment
- ARTICLE: Troubled General Motors blogs to connect with its customers
- ARTICLE: Driving loyalty the southwest way-Let your customers drive the discussion
- ARTICLE: Corporate Blogs can make organisations customer centric
Inspiring
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 India License.
Labels
- Blogging (38)
- Brand Building (29)
- Business Networking (6)
- Consumer Behaviour (26)
- Consumer Generated Media (17)
- Corporate Blogging (26)
- CRM (29)
- Customer Satisfaction (13)
- Human Resources (3)
- Internet Marketing (9)
- knowledge Management (1)
- Marketing (32)
- Online communication (17)
- Online communities (17)
- Recruitment (2)
- Relationship Management (15)
- Social Media (43)
- Social networking (12)
- The collaborative web (46)
- Viral marketing (8)
- Web 2.0 (58)
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