Monday, May 28, 2007

Levels of social participation in Social Media


As per the Social technographics report published by Charlene Lee of Forrester Research, there are six levels of social participation in social media in the U.S.This comprises creators, critics, collectors,joiners, spectators and inactives.Interesting comparison of Apple and Dell users and relevant from the point of view of marketers who can identify their target market and which rung of the ladder they are on, thereby creating appropriate strategies towards using web 2.0 for onlime marketing and branding, developing customer relationships, and using customers from a CGM and customer evangelism point of view.
However, if we consider the case of a country like India, where the total population is something like 1,129,667,528 and 40,000,000 web users , with a .035% web usage, the majority of the population would be in the inactive segment.How relevant something like this would be in an Indian context is something for only the urban population to decide.

1 comment:

Reena said...

Being in the retailing business, Shoppers Stop has been a pioneer - and that's not just a juicy compliment.
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Sally
Social Marketing