Tuesday, July 10, 2007

NDTV more courageous than IBN?

As discussed earlier, Consumer Generated media, the voice of the empowered consumer and what he feels about products procured from companies has another dimension to it. When the product under discussion is NEWS, MEDIA and INFORMATION, another form of CGM is being tracked...Termed as 'Citizen Journalism', this form of CGM allows people to share their views about common issues and participate by contributing their thoughts on a particular subject.

As per Wikipedia,

"Citizen journalism, also known as "participatory journalism," or "people journalism" is the act of citizens "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information," .....
Citizen journalism is a specific form of citizen media as well as user generated content."


Browsing to take a look at how Indian News Corporates had taken to this form of CGM, I came across the NDTV Blogs-NDTV allows users to host their blogs, upload content, videos, photos etc.From serious political analysis and literary criticism to frivolous personal chatter and over-the-top protestations, blogs allow you to create your own private niche in the big and not-too-bad world of the Internet." Interesting!!

With sections across business, health, education etc. etc. etc., NDTV appears to be hosting a multitude of bloggers. Haven't taken a look at the content, but this definitely appears to be a positive act of NDTV in the wake of rising criticism of bloggers, as a community and the quality of content they generate, by journalists per se.

The IBN blogs have contributions only from CNN-IBN employees. Is fairly impressive...but that's what the job of a journalist is-to be articulate and informed. However, as knowledgeable citizens from the elite qualified communities adopt this media, to share and voice their thoughts, journalists are no doubt sitting up, fearing a competitive tirade.

The quality of content as produced by a qualified/enlightened journalist and an ordinary citizen may or may not differ, however, it is the voice of the common masses which matters more when companies need to evaluate CGM from a strategical perspective.

Journalists have jobs that are bound to stay, but here is a breed of consumers of media who want to be heard and there is no way the echo of their voices can be submerged, considering the offerings of collaborationware leading to technology facilitated network building.The more condescending ones like NDTV simply embrace this voice. Maybe the other counterparts need to take note!!!

3 comments:

Sushobhan Sen said...

hell yeah... NDTV rocks!

Sushobhan Sen said...

NDTV happens to be much much larger in terms of net value than IBN

philramble said...

Even educated citizens who are not part of the system of information dissemination that is journalism and broadcasting, will have majorly half-cooked views of things. Although the proliferation of information in this day and age enables people to be very informed, the range of experience a journalist has is still useful in creating articles, opinion and broadcasting news. I disagree with NDTV's blog system and have generally disliked their populist sensationalist news. I prefer CNN IBN on this note.