Friday, July 06, 2007

Social media and the iphone

The Apple iphone has been an explicit example of how social media was used to create a buzz around a product, in the pre-launch phase, as a marketing strategy.
Blogpulse graphs are a clear indicator that the buzz about iphone at the time of launch was higher as compared to the one around the time of release. With as many as 244,626 blog posts about the iphone being tracked by technorati as per date, it will be important to monitor the for the same post-adoption by consumers, as CGM will come into play to showcase the positive as well as negative reactions as product-users.

Case study on buzz created through social media for iphone posted by Nielson Buzzmatrix,is a graphic account tracing the amount of impact of social media as a marketing tool for a product.

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