Wednesday, September 13, 2006

HPs strategy for the small and medium segment

As the real estate boom continues and investments in housing become the major focus area for a huge populace, Hewlett-Packard has come up with a marketing strategy to utilise the surge in demand in this segment.They have decided to tie up with the lucrative home builders segment, by providing customer oriented value propositions.

As local builders and property developers cash in under a surge in demand for good quality residential options, HP has decided to tie up with them for building homes already equipped with IT products.

Areas of interest range from Plasma Screens to digital entertainment centres ;from PCs to other personal access devices.By aiming at the small and medium business segment , HP plans to also include some home control options, to successfully replicate the above promotion model , already being used in the U.S. in India.

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