Munnabhai creates a new Viral marketing tool called Gandhiism...

Watched Munnabhai..Lage Raho yesterday....my god....wasnt it mindblowing.The people behind the movie have, with extreme simplicity created a new Marketing Tool...Gandhiism!!

In other words, by attaching the movie to an ex-political leader, an ex-revered old man, an ex-idealist, and weaving the movie around his ideology, the makers of the movie have been able to generate mass hysteria...The non-violent approach propogated by the movie has met widespread appeal in these violent times marked with terrorism.

The new marketing technique propogated by this movie is hence
a viral marketing tool (through word of mouth ) capable of generating mass hysteria. A thought provoking, Message based, Positive influencer has been welcomed and recommended..........

A technorati search with Munnabhai as keyword yielded more than 2500 results. This is the amount of written data generated by the above in the blogosphere and we have yet to take into account the otehr media where buzz was automatically created.

A great piece of work....congratulations to all involved...