Friday, September 15, 2006

Lying for Marketing

Last year Seth Godincame out with a book on 'All Marketers are Liars'....kindof true...dont we all embrace falsehood when we try to further our Business Development interests or promote our products?

Lying is an art...and for that matter dont we all lie at times.More significantly, dont we all want to be lied to sometimes?...Specifically when the untruthful reply will be in our interest or nice to hear....Food for thought!!!!

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