The power of advertising

Discovered an interesting post on Advertisement-Outsourcing on Brands n ads. Real refreshing read. We are all so caught up with the buzz on IT-Outsourcing nowadays that at times,we end up overlooking the power of other industries and media. Advertising, in India, for that matter is a very powerful industry, what with the quantum of ideas and concepts floating around. Besides,i have no qualms in saying,that when it comes to creativity, India will be able to beat any other global player...just wait n watch.