Viral Marketing-The new B2C Toolbox

An important fallout of the reach of Web 2.0 is the ability to communicate with a large no.of consumers online!!!The idea is to catch the interest of a large populace at a low cost by letting customers do the selling.

Viral Marketing is a Multilevel Marketing(MLM) strategy which exploits the simple human nature to share, by using existing communication networks.

Viral marketing campaigns are at times hugely governed by regional considerations....and are at times successful when designed keeping in mind the cultural roots of the target audience....Some excellent creative viral marketing campaigns have been analysed at-Marketing Sherpa's Viral Marketing Hall of Fame-Top 12 campaigns you could swipe ideas from............makes real interesting reading!!!!